Who’s Shopping – Buyer Intent Data

Reach Buyers Seeking a Solution Like Yours
Get daily buying signals from companies you care about most, with market-leading B2B contact data — in one unified platform.

It’s Prospecting Magic

Reduce Your Sales Cycle

Pipeline quality is improved because your teams are focused on a smaller number of active shoppers and not just someone who stopped by your trade show booth, for example.  When sales reps focus on active buyers, they are naturally going to close more deals.


Be First in the Door - Right Time, Right Place

Your prospect is starting their research. They have not started talking to vendors yet. The digital footprints created from this research effort creates a sales advantage. 36% of sales go to the vendor that responds first.

How It Works

The entire process works very similar to the way your favorite search engines do. But our process includes paid data as well as 3rd party partnerships. After collecting, we normalize, aggregate enrich, and score the data using Artificial Intelligence.

The output is a list of companies that are shopping, beginning to shop, or have shown increased interest and activity in your keywords. This is a highly unique, very targeted, actionable data for your sales team.

Who? What? When? Where? Why?

Track digital footprints of your prospects all the way through the sales funnel.
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Unlimited Users

Give access to entire company. We never charge a per user fee.
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Custom Targeted to your Prospect Profile

Full range of custom filtering to get right your active prospect.
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Artificial Intelligence

Leverage Artificial intelligence to support your sales team!
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Total Addressable Market

Identify the active portion of your total addressable market.
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Over 540 million contacts in our database. Direct dials, emails and more! Gain access to a robust database of company information to help you quickly get the correct contact.
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Never miss a prospect with our real-time notification system. Collecting and emailing you critical information about your visitors.
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Per-user lead handling allows for the right leads to reach the right salespeople at the right time. Start handling your leads smarter!
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Data can help tell a story of what’s working and what’s not. Use comprehensive reporting options to make the right decisions.
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Send your leads to more than 1,000 unique applications with our Zapier and WordPress integration.
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Frequently Asked Questions

Buyer intent is frequently measured by content consumption. When a buyer searches online, clicks on a website, or reads a review, they indicate their intention to purchase a product, a metric known as buyer intent. Third-party providers collect this data from a data-sharing co-op that includes media publishers and B2B websites. They analyze this data to establish a baseline for content consumption and, subsequently, register spikes in activity. These spikes indicate the likelihood that a buyer is interested in purchasing a product.

 Intent Data enables businesses to personalize their messaging, develop effective go-to-market strategies, and segment leads. Businesses without access to intent data are forced to rely on their website analytics alone and will struggle to identify a buyer’s interests and pain points. 

Intent Data provides valuable insights about your prospective buyers. But that’s not the only thing it can do for you. Intent Data helps marketing and sales teams perform five primary functions:

  1. Customer retention. Find out when your customers are searching for alternate solutions and use this information to upsell.
  2.  Personalization. Identify a buyer’s pain points and interests and use them to tailor your messaging.   
  3. Early contact. Spot early intent signals and proactively pursue buyers before they have a chance to contact your competitors.
  4. Lead scoring. Determine which leads deserve your immediate attention.
  5. Audience targeting. Target companies that are exhibiting buyer intent signals.   

 An intent score indicates the quality of a lead. Companies that receive a high score have engaged with terms relevant to your business online. In other words, their online activity indicates their intent to purchase your products. In general, the higher the score, the better the lead. You can read more about intent scores here.

 When you click on a lead in the Who’s Shopping > Leads page, you can find the intent score in the upper righthand corner.

To access intent data, you need to launch an intent campaign. This simple process lets our system know which companies to look out for. By applying filters and entering keywords, you’re helping the system conduct a targeted search. Once you have launched an intent campaign, you can access intent data in the Who’s Shopping > Dashboard and Who’s Shopping > Leads page.

Prebuilt campaigns are designed by Visual Visitor with keywords and triggers already included. All you have to do to launch a prebuilt campaign is apply your preferred filters (i.e. location, industry, etc.) and notification settings. Custom campaigns are designed by you to suit your specific needs. To launch a custom campaign, you need to apply keywords, triggers, and filters.

Click on the Who’s Shopping > Campaigns tab. Select Add Prebuilt Campaign. Apply triggers, filters, and notifications. Click Finish. You can find detailed instructions here.

 Keywords are terms which can be searched online that are relevant to your business. When a potential customer searches these terms, they are indicating their interest in your business, industry, products, or services.

An intent signal is an action that indicates a searcher’s intent to purchase a product or service. If, for example, you work in equipment leasing, you may be interested in pursuing a company that has searched for “construction equipment financing” online. Their search constitutes an intent signal. It lets you know that they are potentially interested in your business.

When you click on a company in the Who’s Shopping > Leads page, you can find a list of available contacts and intent signals. The number next to the intent signal indicates how many times the company has engaged with this keyword. This factors into their intent score which you can find in the upper right hand corner of the Company Details page.