How Visual Visitor Stacks Up Against the Competition

Website Visitor Tracking Strategy
Sep 14, 2022 | 4 minute read
Reading Time: 4 minutes

Visual Visitor’s Sales Intelligence Platform

In today’s business world, hitting your sales goals is essential to growth and getting the edge over your competition. Unfortunately, with the cost of lead generation and the challenges in finding and keeping hardworking, qualified salespeople, accomplishing those goals keeps getting harder and harder.

That’s where Visual Visitor steps in. Our services go beyond the standard IP sourcing offered by many of our competitors. With our Sales Intelligence Platform, we enable you to bring more of those lead generation steps in-house and get more out of the warm leads already visiting your website.

Let me explain why our product is the sales intelligence tool you need to take control of your lead generation and hit your sales goals.


Core Product Value

Visual Visitor started off over 12 years ago as a product that takes those anonymous website visitors and turns them into real leads. Think caller id for your website. This basic feature was designed to allow sales and marketing teams to better understand who was visiting, where they were looking, and much more.

  1. A person or company visits your website either directly or through a third-party link.
  2. Visual Visitor sees that visitor and tracks their movements and time on page as they shop and browse your site.
  3. The visitor is then identified, company data and contact information is gathered, and an email is sent directly to the client with a detailed overview of that person or company’s visit to your website – including past visits.
  4. This is all done while the person or company is on your site.


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Visual Visitor a Full Sales Intelligence Platform

As businesses grew their online presence and their marketing efforts, Visual Visitor grew. We took our Anonymous Website Visitor Identification product and grew it into a full Sales Intelligence Platform that includes:


Visual Visitor vs the Competition

There are many website visitor identification providers out there, and each offers a variety of features at many different price points – what makes our product stand out from the rest?

Visual Visitor is, first and foremost, a business that provides the sales intelligence tools that you need to generate more leads and get the most out of your website visitors. How do we do this?


What We Provide to our Customers

  • Website Visitor Identification to uncover your hidden leads. Did you realize that, on average, 98% of your website visitors are anonymous? We unlock 30+ data points of actionable customer contact data on those anonymous visitors to jump-start your sales process.
  • A Dashboard that is a visual display of your data in one place. We don’t make you work for your own data; we have built this customized dashboard to be not only clear and interactive but also user-friendly. You will not need a user’s manual to understand how to find your data with Visual Visitor.
  • A 600+ Million Record Contact Database that is growing all the time. With our Contact Database, you will be able to reach out to the right person at the right time. No more missed leads because you couldn’t find the correct contact information. We make it fast and easy!
  • A Chrome Plugin that allows you to uncover a list of company contacts as you research leads to provide you with contact data.
  • Buyer Intent Data that can show you which leads, or prospects, are actively researching on third-party websites.
  • Email Tracking that allows you to know what happens to those emails after you click send.


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Ease of Use

Our easy-to-use dashboard is designed to provide our customers with a visual display of the data that has been collected for their account – all in one place. We don’t think that you should have to dig and search for the warm leads identified from your website or the customer contact data you have collected. We also provide multiple logins for your team so that they can customize their searches and results to get the right leads. Our per-user lead handling allows for the right leads to reach the right salespeople at the right time.


How We Stack Up Price Wise

If you are currently researching Sales Intelligence Platforms or just Website Identification Software providers, pricing will probably be your next point of comparison. Visual Visitor has a robust platform that offers many features. Therefore, we strongly recommend that you begin your journey with us by setting up a 14-day free trial. We do not collect credit card information, so there is no pressure. By taking advantage of this trial, you are able to test out the features we offer to find out what fits your specific needs best. Our pricing starts at $149/month with options to add on more of one feature and less of another. Schedule a time to talk to one of our Product Specialists here.


Still Not Sure?

We understand that many other companies out there offer bits and pieces of the Sales Intelligence Platform that Visual Visitor offers. When it comes right down to it, Visual Visitor has all the features you need in one place – and at a price you can afford. If you want to go beyond what you can learn from the standard IP Sourcing offered by others, you must give Visual Visitor a try. What do you have to lose with our fully functional 14-day free trial?


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Learn More about Visual Visitor


Website Visitor ID is the process by which website visitors are identified for marketing, prospecting, and lead nurturing. When visitors come to your website, we assign them a unique Identifying code that allows us to track repeat visits. Specifically, we can tell you which companies are visiting your website, which pages they’re viewing, and which sources directed them there.

On your end, all you have to do to start uncovering visitors is add our tracking script to your website.

Do you still have questions? Learn more about Website Visitor Tracking on our blog.

Website Visitor ID uncovers the warm leads that you already have! What is a warm lead? A warm lead is a business or individual who has shown interest in your business but has not decided to start doing business with you yet. These leads are easier to convert than cold leads because they are already familiar with your business and have started looking at your site. Some of them may even understand the value of your products without you having to explain it to them. Consequently, they are more likely to become customers than other leads.

Yes, Visual Visitor identifies the person on your site. Our system goes beyond standard IP lookup and can tell you the individual who has visited your site. This includes their email address, company data, job title, LinkedIn profile, and phone number.

Our competition gives you the relevant job titles that interest you from the company roster and provides you with the contact data for those individuals. At this time, they do not provide a solution to those employees working remotely.

Would you like to learn more about +Employee from Visual Visitor? Click here.

We know that many businesses have had a large increase in remote workers due to COVID. So Visual Visitor adapted. Visual Visitor can identify Remote Workers who are visiting your site so you don't miss out on those leads who are working remotely.

No, at this time, there is no printed data showing that the competition can identify Remote Workers.

The number of website visitors that can be identified varies depending on your pricing package. For more details on Website Visitor ID pricing, click here

B2B prospect data, also known as B2B contact data, consists of phone numbers and email addresses for potential buyers. You can use this data to identify and contact key decision-makers in your target industries. Read more about the value of B2B prospect data here.

B2B prospect data can put you in touch with key decision-makers in your target industries. Each contact in our database is equipped with prospect data, including job title, job function, skillset, location, and alma mater. In addition, we provide email addresses, cell phone numbers, and direct lines. With this information, you can identify, evaluate, and contact new leads. Our B2B prospect data is geared toward lead generation, while our email tracking plugin and website visitor ID software are designed for lead nurturing.

Yes, it does! B2B prospect data can help you identify contacts that match your ideal customer profile or buyer persona. In addition to contact info, we also collect firmographic data including industry, location, revenue, job title, and job function. You can use this data to create targeted messaging. 

The term Email Tracking refers to the practice of monitoring the delivery of a tagged email. Like read receipts, this practice indicates when an email has been opened. Unlike read receipts, it works automatically without informing the recipient.

When you tag an email, Visual Visitor can answer the following questions: Who opened my email? When was my email opened? How many times was my email opened? Once you add our tracking script to your website, we can even tell you which recipients are browsing your website and clicking on your links. 

Knowing which recipients are opening your emails is helpful in many ways. First, it can help you determine who is engaging with your content and their interests. Second, it can help you identify leads that have gone cold. This feature is a hidden gem and can provide information to strengthen your lead nurturing strategy.

While Read Receipts require action from the recipient, Email Tracking happens automatically. Your recipient will be unaware you’re tracking the email.

Intent Data is a form of sales intelligence that identifies companies that are researching products or services online. These companies are exhibiting intent signals. In other words, they are indicating their intention to purchase a product or service. This data is critical for B2B sellers as it lets them know which companies are potential buyers before they’ve made the decision to purchase – and who to purchase from.

It’s worth noting that a buyer will likely select the vendor that makes first contact. That’s why Intent Data is so important. It helps sellers contact buyers before their competitors. Marketing and sales teams equipped with Intent Data can proactively pursue buyers who are exhibiting intent signals online. Intent data is often the key to increasing conversions and overall sales.

Intent Data enables businesses to personalize their messaging, develop effective go-to-market strategies, and segment leads. Businesses without access to intent data are forced to rely on their website analytics alone and will struggle to identify a buyer’s interests and pain points. 

Intent Data provides valuable insights about your prospective buyers. But that’s not the only thing it can do for you. Intent Data helps marketing and sales teams perform five primary functions:

  1. Customer retention. Find out when your customers are searching for alternate solutions and use this information to upsell.
  2.  Personalization. Identify a buyer’s pain points and interests and use them to tailor your messaging.   
  3. Early contact. Spot early intent signals and proactively pursue buyers before they have a chance to contact your competitors.
  4. Lead scoring. Determine which leads deserve your immediate attention.
  5. Audience targeting. Target companies that are exhibiting buyer intent signals.

Visual Visitor allows you to seamlessly integrate with the platforms you already know and love through Zapier. Examples of these "Zaps" include Zoho, Mailchimp, OneDrive, ClickSend, and many, many more.

Our competitors that have existing integrations will list them on their websites.

Visual Visitor offers many other Sales and Marketing Tools as part of their Sales Intelligence Software package. These include:

~ Email Tracking

~ 600+ Million B2B Contact Database

~ Buyer Intent Data (3rd party data)

~ Website Tracking (1st party data)

~ +Employee tracking for remote workers

~ Forms Capture

~ and more

Our competitors offer website visitor identification (1st party data) and access to their contact database. They frequently mention access to 'first-party intent' data on their website. This data includes behavioral data, actions, interests, etc., collected online from your website.

Visual Visitor's pricing starts at $149/month.  You can start with a free trial and upgrade when you are ready.  A product specialist will be happy to meet with you one-on-one to discuss your needs. To schedule a time to talk, access our Product Specialist calendar here.

Which solution is more expensive? We cannot really say for sure, as many of our competitors do not list any pricing on their websites. Visual Visitor's pricing starts at $149/month and can be customized from there.

Let's look at this question in a different way. Why does Sales Intelligence have to be so expensive?  It doesn't. We deliver a high-quality platform that provides more features than most of the competition. In fact, we are so confident that we can provide the sales intelligence tools that you need, we even offer a month-to-month option. Most of the competition doesn't do this... in fact, many will try to push you into a multi-year agreement with aggressive salespeople.  We make working with us as easy as possible.

Visual Visitor implementation takes about 20 minutes. Of course, getting your team scheduled for training does take a little time.  Count on about a 60-minute training session if you sign up for the Premium Plan.



4 Ways Website Visitor Tracking Software Works

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