Identity Resolution using +Person

Identity Resolution with +Person
Feb 08, 2023 | 3 minute read
Reading Time: 3 minutes

Identity Resolution can be complex; fortunately, Visual Visitor’s +Person makes it easy. Not sure what identity resolution is? It has many definitions depending on the source you are using, but essentially it is the process of taking a bunch of anonymous customer data and putting it together to build a customer profile. By doing this, you are giving the marketing team the information they need to engage the customer while also providing them with information to know who they are currently reaching. For our purposes, identity resolution using +Person is simply finding out who the potential buyer visiting your site is. Having access to this information will allow you to address those abandoned carts and re-engage that customer quickly.


Why Identity Resolution using +Person Is Important

Marketing teams today understand the importance of email automation to build your e-commerce brand. To create the most powerful email automation plan, your team will need a way to address the abandonment flows that your business experiences. These abandonment issues might be filled carts that are left behind or product searches that end abruptly. Simply setting up a solid Welcome Email Automation is not enough. You must have a method to reach those customers that drop off and re-engage them. Does your team have a plan to address these abandonment issues quickly?


This is where Identity Resolution and +Person can help. What would it do for your business if you could re-engage customers who have abandoned their cart and recoup some of those lost sales? How much time and research is your team able to put in to figure out who is abandoning their search? Do they have a method for this outlined?


Many studies show that the most effective tactics use personalization to quickly establish or re-establish a connection with a new or repeat customer. With our +Person product, your team can quickly re-engage without all the extra hours of research. +Person is a cutting-edge Visual Visitor tool that combines our multibillion-record customer contact database with big data and artificial intelligence and allows us to triangulate the individual and can currently identify about 30-40% of US traffic. We can provide the email address, first name, and last name and up to 37 other attributes of your visitors allowing you to re-engage that customer and get your brand front of mind quickly. Click here to learn more.


Do you want to learn more about the path your visitors are taking through your website? Then click on over to our page that describes WebID – our website visitor identification product that can help you pinpoint the drop-off points in your site.


In business, nothing is more expensive than a missed opportunity.

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+Person for Identity Resolution to Personalize Outreach

Most marketing teams know that email marketing is a highly effective method to recapture revenue lost from abandonment issues. And what better way to get your email communications opened than personalization? By using a tool like Visual Visitor’s +Person for Identity Resolution, your visitor data is at your fingertips. Having current information about your users allows you to reach out and add them to email marketing efforts that are tailored to their specific needs. And with our +Person feature, your team has access to our Mail and Newsletter Connector, making this a seamless and automated process.


How does this work? The Visual Visitor Sales Intelligence Platform provides many necessary data points about your website and its performance. For example, our WebID tool allows your team to get to know your website visitors on a more personal level, our +Person feature outlines those individuals that are visiting, and our Mail and Newsletter Connector simplifies the process by automatically adding information to your email marketing lists.



With all the obstacles set out for businesses today, don’t let Identity Resolution be one of them. Reduce abandonment and re-engage with your customers quickly using our +Person tool to keep your business front of mind. You will breed loyalty and trust and turn those abandoned carts into revenue.

Reduce your abandonment flow and re-engage quickly using +Person.

Get started today and super-charge your business growth.

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Still Not Sure?

We understand that many other companies out there offer bits and pieces of the Sales Intelligence Platform that Visual Visitor offers. When it comes right down to it, Visual Visitor has all the features you need in one place – and at a price you can afford. If you want to go beyond what you can learn from the standard IP Sourcing offered by others to reduce abandonment, you must give Visual Visitor’s +Person a try. What do you have to lose with our fully functional 14-day free trial?


Go beyond standard IP Sourcing to reduce abandonment. Give Visual Visitor’s +Person a try.

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+Person and Email Marketing FAQs


+Person is a cutting-edge Visual Visitor tool that combines our multimillion-record customer contact database with big data and artificial intelligence and allows us to triangulate the individual.

Yes, we can currently identify about 30-40% of US traffic.

We can provide the email address, first name, and last name and up to 37 other attributes of your visitors. Some of these additional attributes include age, gender, company, and how they found you to name a few. Click here to learn more.

With our +Person feature, you can get the First Name, Last Name, and email address of those anonymous leads that are already trying to engage with your business. This feature goes way beyond website visitor identification tools because we can identify the consumer, not just the business name or the IP address.

Yes, it can! Quality leads are now seeing marketing emails sent directly from you. Also, by using a list of interested leads, you will avoid some of the pitfalls commonly associated with email marketing, like being labeled as spam.

Visual Visitor's +Person feature can currently provide up to 30 attributes on your visitor.


  • Email
  • First Name
  • Last Name


  • Gender
  • Age Range
  • Marital Status
  • and more


  • Company
  • Title
  • Phone
  • Website
  • and more

How did they find me?

  • Traffic Source
  • Keyword(s) used
  • Pages Visited
  • Campaign Name
  • Campaign Medium
  • and more


Learn More about Visual Visitor


Website Visitor ID is the process by which website visitors are identified for marketing, prospecting, and lead nurturing. When visitors come to your website, we assign them a unique Identifying code that allows us to track repeat visits. Specifically, we can tell you which companies are visiting your website, which pages they’re viewing, and which sources directed them there.

On your end, all you have to do to start uncovering visitors is add our tracking script to your website.

Do you still have questions? Learn more about Website Visitor Tracking on our blog.

Website Visitor ID uncovers the warm leads that you already have! What is a warm lead? A warm lead is a business or individual who has shown interest in your business but has not decided to start doing business with you yet. These leads are easier to convert than cold leads because they are already familiar with your business and have started looking at your site. Some of them may even understand the value of your products without you having to explain it to them. Consequently, they are more likely to become customers than other leads.

Yes, Visual Visitor identifies the person on your site. Our system goes beyond standard IP lookup and can tell you the individual who has visited your site. This includes their email address, company data, job title, LinkedIn profile, and phone number.

Our competition gives you the relevant job titles that interest you from the company roster and provides you with the contact data for those individuals. At this time, they do not provide a solution to those employees working remotely.

Would you like to learn more about +Employee from Visual Visitor? Click here.

We know that many businesses have had a large increase in remote workers due to COVID. So Visual Visitor adapted. Visual Visitor can identify Remote Workers who are visiting your site so you don't miss out on those leads who are working remotely.

No, at this time, there is no printed data showing that the competition can identify Remote Workers.

The number of website visitors that can be identified varies depending on your pricing package. For more details on Website Visitor ID pricing, click here

B2B prospect data, also known as B2B contact data, consists of phone numbers and email addresses for potential buyers. You can use this data to identify and contact key decision-makers in your target industries. Read more about the value of B2B prospect data here.

B2B prospect data can put you in touch with key decision-makers in your target industries. Each contact in our database is equipped with prospect data, including job title, job function, skillset, location, and alma mater. In addition, we provide email addresses, cell phone numbers, and direct lines. With this information, you can identify, evaluate, and contact new leads. Our B2B prospect data is geared toward lead generation, while our email tracking plugin and website visitor ID software are designed for lead nurturing.

Yes, it does! B2B prospect data can help you identify contacts that match your ideal customer profile or buyer persona. In addition to contact info, we also collect firmographic data including industry, location, revenue, job title, and job function. You can use this data to create targeted messaging. 

The term Email Tracking refers to the practice of monitoring the delivery of a tagged email. Like read receipts, this practice indicates when an email has been opened. Unlike read receipts, it works automatically without informing the recipient.

When you tag an email, Visual Visitor can answer the following questions: Who opened my email? When was my email opened? How many times was my email opened? Once you add our tracking script to your website, we can even tell you which recipients are browsing your website and clicking on your links. 

Knowing which recipients are opening your emails is helpful in many ways. First, it can help you determine who is engaging with your content and their interests. Second, it can help you identify leads that have gone cold. This feature is a hidden gem and can provide information to strengthen your lead nurturing strategy.

While Read Receipts require action from the recipient, Email Tracking happens automatically. Your recipient will be unaware you’re tracking the email.

Intent Data is a form of sales intelligence that identifies companies that are researching products or services online. These companies are exhibiting intent signals. In other words, they are indicating their intention to purchase a product or service. This data is critical for B2B sellers as it lets them know which companies are potential buyers before they’ve made the decision to purchase – and who to purchase from.

It’s worth noting that a buyer will likely select the vendor that makes first contact. That’s why Intent Data is so important. It helps sellers contact buyers before their competitors. Marketing and sales teams equipped with Intent Data can proactively pursue buyers who are exhibiting intent signals online. Intent data is often the key to increasing conversions and overall sales.

Intent Data enables businesses to personalize their messaging, develop effective go-to-market strategies, and segment leads. Businesses without access to intent data are forced to rely on their website analytics alone and will struggle to identify a buyer’s interests and pain points. 

Intent Data provides valuable insights about your prospective buyers. But that’s not the only thing it can do for you. Intent Data helps marketing and sales teams perform five primary functions:

  1. Customer retention. Find out when your customers are searching for alternate solutions and use this information to upsell.
  2.  Personalization. Identify a buyer’s pain points and interests and use them to tailor your messaging.   
  3. Early contact. Spot early intent signals and proactively pursue buyers before they have a chance to contact your competitors.
  4. Lead scoring. Determine which leads deserve your immediate attention.
  5. Audience targeting. Target companies that are exhibiting buyer intent signals.

Visual Visitor allows you to seamlessly integrate with the platforms you already know and love through Zapier. Examples of these "Zaps" include Zoho, Mailchimp, OneDrive, ClickSend, and many, many more.

Our competitors that have existing integrations will list them on their websites.

Visual Visitor offers many other Sales and Marketing Tools as part of their Sales Intelligence Software package. These include:

~ Email Tracking

~ 600+ Million B2B Contact Database

~ Buyer Intent Data (3rd party data)

~ Website Tracking (1st party data)

~ +Employee tracking for remote workers

~ Forms Capture

~ and more

Our competitors offer website visitor identification (1st party data) and access to their contact database. They frequently mention access to 'first-party intent' data on their website. This data includes behavioral data, actions, interests, etc., collected online from your website.

Visual Visitor's pricing starts at $149/month.  You can start with a free trial and upgrade when you are ready.  A product specialist will be happy to meet with you one-on-one to discuss your needs. To schedule a time to talk, access our Product Specialist calendar here.

Which solution is more expensive? We cannot really say for sure, as many of our competitors do not list any pricing on their websites. Visual Visitor's pricing starts at $149/month and can be customized from there.

Let's look at this question in a different way. Why does Sales Intelligence have to be so expensive?  It doesn't. We deliver a high-quality platform that provides more features than most of the competition. In fact, we are so confident that we can provide the sales intelligence tools that you need, we even offer a month-to-month option. Most of the competition doesn't do this... in fact, many will try to push you into a multi-year agreement with aggressive salespeople.  We make working with us as easy as possible.

Visual Visitor implementation takes about 20 minutes. Of course, getting your team scheduled for training does take a little time.  Count on about a 60-minute training session if you sign up for the Premium Plan.


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